INVESTIGATING THE IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMERS’ PURCHASE INTENTION TOWARDS PERSONAL CARE & HYGIENE INDUSTRY IN AHMEDABAD.
International Journal of Management, Economics and Commerce,
[S. l.], v. 1, n. 1, p. 59–68, 2024. DOI:
10.62737/6re2ja25. Disponível em:
https://ijmec.org.in/index.php/ijmec/article/view/10. Acesso em: 14 jul. 2025.