INVESTIGATING THE IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMERS’ PURCHASE INTENTION TOWARDS PERSONAL CARE & HYGIENE INDUSTRY IN AHMEDABAD. International Journal of Management, Economics and Commerce, [S. l.], v. 1, n. 1, p. 59–68, 2024. DOI: 10.62737/6re2ja25. Disponível em: https://ijmec.org.in/index.php/ijmec/article/view/10.. Acesso em: 18 oct. 2024.