A QUALITATIVE STUDY ON THE ADOPTION OF OMNICHANNEL MARKETING IN PHARMACEUTICAL INDUSTRY OF INDIA. International Journal of Management, Economics and Commerce, [S. l.], v. 1, n. 2, p. 39–53, 2024. DOI: 10.62737/nz8nvs43. Disponível em: https://ijmec.org.in/index.php/ijmec/article/view/41. Acesso em: 18 apr. 2025.