THE ADOPTION OF AI-DRIVEN CHATBOTS INTO A RECOMMENDATION FOR E-COMMERCE SYSTEMS TO TARGETED CUSTOMER IN THE SELECTION OF PRODUCT. International Journal of Management, Economics and Commerce, [S. l.], v. 1, n. 2, p. 128–137, 2024. DOI: 10.62737/m1vpdq75. Disponível em: https://ijmec.org.in/index.php/ijmec/article/view/48. Acesso em: 18 apr. 2025.