MODELLING CONSUMER PLATFORM CHOICE IN DIGITAL APPAREL SHOPPING USING MULTINOMIAL REGRESSION. International Journal of Management, Economics and Commerce, [S. l.], v. 2, n. 2, p. 149–155, 2025. DOI: 10.62737/r3m3mr51. Disponível em: https://ijmec.org.in/index.php/ijmec/article/view/116. Acesso em: 29 oct. 2025.