UNVEILING THE KEY DRIVERS OF BRAND LOVE AND ITS INFLUENCE ON EMOTIONAL COMMITMENT: A STUDY AMONG APPLE USERS. International Journal of Management, Economics and Commerce, [S. l.], v. 2, n. 2, p. 214–222, 2025. DOI: 10.62737/jaqk1810. Disponível em: https://ijmec.org.in/index.php/ijmec/article/view/130. Acesso em: 27 nov. 2025.