EXPLORING THE ROLE OF CHATBOT INTERACTION AND TRUST IN AI TECHNOLOGY IN INFLUENCING ECO-FRIENDLY BEHAVIOUR AMONG CONSUMERS. International Journal of Management, Economics and Commerce, [S. l.], v. 2, n. 2, p. 41–51, 2025. DOI: 10.62737/53n27d76. Disponível em: https://ijmec.org.in/index.php/ijmec/article/view/80. Acesso em: 9 oct. 2025.