Why Consumers Avoid Brands: The Effect of Product Factors and Brand Hate. International Journal of Management, Economics and Commerce, [S. l.], v. 3, n. 1, p. 29–38, 2026. DOI: 10.62737/3sm2c919. Disponível em: https://ijmec.org.in/index.php/ijmec/article/view/137. Acesso em: 9 jan. 2026.