Understanding the Price - Sustainability Trade-off in Online Consumer Behaviour: A Green Marketing Perspective. International Journal of Management, Economics and Commerce, [S. l.], v. 3, n. 1, p. 94–100, 2026. DOI: 10.62737/qr35w639. Disponível em: https://ijmec.org.in/index.php/ijmec/article/view/147. Acesso em: 11 jan. 2026.