Retail Stimulus and Impact Purchase behaviour: Researching on the Mediating role of The Urge to Buy in Organised retailing. International Journal of Management, Economics and Commerce, [S. l.], v. 3, n. 2, p. 80–88, 2026. DOI: 10.62737/w8hreh25. Disponível em: https://ijmec.org.in/index.php/ijmec/article/view/176. Acesso em: 11 aug. 2026.