Prospects and Challenges of Over-the-Top (OTT) Platforms in Entertainment Industry in India: An Overview. International Journal of Management, Economics and Commerce, [S. l.], v. 3, n. 2, p. 122–135, 2026. DOI: 10.62737/35snme86. Disponível em: https://ijmec.org.in/index.php/ijmec/article/view/184. Acesso em: 11 aug. 2026.