Understanding Content-Centric Determinants of OTT Platform Choice: Evidence from Viewers. International Journal of Management, Economics and Commerce, [S. l.], v. 3, n. 2, p. 172–196, 2026. DOI: 10.62737/sqpd3471. Disponível em: https://ijmec.org.in/index.php/ijmec/article/view/197. Acesso em: 11 aug. 2026.