HR CHALLENGES IN FOSTERING EMPLOYEE INVOLVEMENT AND COMMITMENT THROUGH ORGANISATIONAL CULTURE IN THE GIG ECONOMY. International Journal of Management, Economics and Commerce, [S. l.], v. 2, n. 2, p. 196–204, 2025. DOI: 10.62737/hkdgg603. Disponível em: https://ijmec.org.in/index.php/ijmec/article/view/127. Acesso em: 27 nov. 2025.