HR CHALLENGES IN FOSTERING EMPLOYEE INVOLVEMENT AND COMMITMENT THROUGH ORGANISATIONAL CULTURE IN THE GIG ECONOMY
DOI:
https://doi.org/10.62737/hkdgg603Keywords:
Gig economy, employee involvement and commitment, HR challenges, Organisational cultureAbstract
With the emergence of the gig economy, the traditional paradigms of employment have been re-organised by introducing the flexible and freelance type of work. Although such arrangements have increased income opportunities and improved work life balance, they have also spawned the problems of preserving organisational culture and commitment of the workforce. The proposed study aims to explore the barriers to employee involvement and commitment as a strategy of human resource (HR) departments in the context of the gig economy. It also intends to determine strategic human resource management (HRM) interventions that may promote organisational culture and engagement. In this study, the secondary qualitative research design is implemented, which is based on an interpretivist philosophy and an inductive approach to analysis. Eight secondary publications, which were peer-reviewed and reputable, were used as a source of data. Thematic analysis was then used to extract salient outcomes. This study analysis that though gig economy enhances flexibility and productivity, it gives HR a challenge in maintaining labour commitments. The main issues include labour misclassification, job insecurity and legal risks. Nevertheless, the challenges notwithstanding, the strategic deployment of digital human resource applications and real-time feedback systems came out as useful tools of enhancing engagement and alleviating compliance gaps. To support HRM practises in the gig economy, organisations must make use of agile approaches, enhance digital HR systems, and agree on specific contractual obligations. These strategies have the potential to increase the engagement of employees, the level of legal compliance, and the general organisational culture in the context of gig-based job arrangements.
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