EXAMINING PERCEPTION OF CONSUMERS’ SHOPPING ONLINE WITH REFERENCE TO AHMEDABAD CITY

Shivani Shah; Komal Raval

doi:10.62737/csjaed17

Authors

Dr. Shivani Shah Author
Dr. Komal Raval Author

DOI:

https://doi.org/10.62737/csjaed17

Keywords:

Online Shopping, Perception, Ahmedabad City, Factor Analysis, Cluster Analysis, Artificial Neural Network

Abstract

The rapid expansion of the e-commerce sector, combined with the emergence of modern technologies, has significantly altered consumer purchasing behaviors, shifting them from traditional in-store shopping to online shopping. Over the past decade, this trend has been driven by increased internet access through mobile phones, tablets, and laptops, making online shopping more convenient and faster. Consumers now enjoy a wide range of products and services delivered directly to their doorsteps. This research aims to explore the perceptions of online shoppers in Ahmedabad City. Primary data was gathered from 1001 respondents in Ahmedabad using a structured questionnaire. The study examines consumer preferences for online shopping, identifies key factors influencing their choices across different product categories, and investigates the process consumers use to finalize purchases. It also assesses the annual expenditure on online shopping and evaluates how consumers' demographic profiles impact their online shopping preferences.

References

[1] Changchit, C. D. (2005). Online shopping : Company business management. Journal of Academy of Business and Economics, 5(3).

[2] Dimitrios Maditinos, L. S. (2009). Characteristics and Their Effect On Accepting the Context Of Different Produk Types. Journal Thrace University Institute of Management, 5(1), 1-24.

[3] Gohary, A. &. (2014). Personality traits as predictors of shopping motivations and behaviors: a canonical correlation analysis. Arab Economic and Business Journal, 9(2), 166-174.

[4] Hariramani, S. (2017). A STUDY ON CONSUMERS’ PERCEPTION ABOUT ON-LINE SHOPPING IN INDIA. Doctoral Thesis. Retrieved from http://hdl.handle.net/10603/207735

[5] Halstead, R. C. (2004, January). Characteristics and internet marketing strategies of online auction sellers. International Journal of Internet Marketing and Advertising, 1(1). doi:10.1504/IJIMA.2004.003688

[6] Hariramani, D. S. (2018). Consumers' Views About Online Shopping Websites. International Journal of Management, IT & Engineering, 8(2).

[7] Kapur, R. K. (2016). Online shopping: Motivators and triggers to compulsive e-tailing. International Journal of Adanced Research, 4(8), 1419-1430.

[8] Kim, J. (2004). Understanding consumers' online shopping and purchasing behaviors (Doctoral dissertation, Oklahoma State University)

[9] Kim, S. Y. (2001). Consumers' perceived importance of and satisfaction with internet shopping. Electronic Markets, 11(3), 148-154.

[10] Kumar, S. (2000). Consumers'Behavioral Intentions Regarding Online Shopping. Retrieved from digital.library.unt.edu

[11] Leelayouthayotin, L. (2004). Factors influencing online purchase intention: The case of health food consumers in Thailand (Doctoral dissertation, University of Southern Queensland).

[12] Pandya, S. S. (2023). Retrieved from Shodhganga @INFLIBNET: http://hdl.handle.net/10603/500251 (Doctoral Thesis, Gujarat University)

[13] Parikh, D. (2006). Profiling internet shoppers: A study of expected adoption of online shopping in India. IIMB Management Review, 3, 221-231.

[14] Pooja, M. (2008). Investigation of consumer perception towards internet based Eshopping. Proceedings of the 4 th National Conference on managing customer loyalty, Maharishi Markendshwar University, (pp. 28-50).

[15] Shivani Shah, D. h. (2020). A STUDY ON ONLINE SHOPPING BEHAVIOR OF GENERATION -"Y" WITH REFERENCE TO AHMEDABAD CITY. GAP GYAN A GLOBAL JOURNAL OF SOCIAL SCIENCES, 3(1), 19-28.

[16] Shivani Shah, D. H. (2020). ASSESSING THE ROLE OF DIGITAL MEDIA ON LIFESTYLE AND PERSONAL DEVELOPMENT OF GENERATION – “Y” DURING COVID-19. GAP iNTERDISCIPLINARITIES A Global Journal of Interdisciplinary Studies, 3(4), 109-118.

[17] Siohong Tih, S. E. (2008). Attitude towards online retailing services: A comparison of student and non-student samples. Asian Academy of Management Journal of Accounting and Finance, 13(1), 113-126.

[18] Virdi S, P. M. (2007). Pragmatic Buyers or Browsers? A study of online buying behaviour. Journal of Indian Management Studies, 2141-166.

[19] Wagner, M. D. (2008). Factors influencing the choice to shop online: A psychological study in a South African context. New Voices in Psychology, 4(2), 68-82.

[20] (2021). DIGITAL & TRENDS: E-commerce in India. Statista.

[21] (2019). Digital in India Round 2 Report. Nielsen Holdings plc. Internet and Mobile Association of India.

[22] (n.d.). Retrieved from Statista 2024: https://www.statista.com/statistics/792074/india-internet-penetration-rate/

[23] (n.d.) Retrieved from Statista: https://www.statista.com/topics/2454/e-commerce-in-india

[24] (n.d.). Retrieved from IAMAI: https://cms.iamai.in/Content/ResearchPapers/2286f4d7-424f-4bde-be88-6415fe5021d5.pdf

[25] (2023, August). Retrieved from https://deshgujarat.com/2023/08/15/with-72-of-every-100-people-using-internet-gujarat-has-5-18-crore-users/

[26] (2024, March). Retrieved from https://timesofindia.indiatimes.com/city/ahmedabad/8-out-of-10-mobile-phones-have-internet-disparities-in-income-levels-and-smartphone-ownership-in-gujarat/articleshow/108191224.cms