Vol. 1 No. 2 (2024)

Published: 2024-07-01

Articles

  • ANALYZING THE INFLUENCING FACTORS AND CONSUMER PREFERENCES ON THE CHINESE STREET FOOD IN AHMEDABAD CITY

    Vatsal Jajal, Dhruvi Adhvaryu, Prof. Jignesh Vidani (Author)
    1-12
    DOI: https://doi.org/10.62737/grdxga20

  • AWARENESS AND ATTITUDE OF INVESTORS TOWARDS INVESTMENT ALTERNATIVES IN ERODE DISTRICT

    Dr. A. Ramyashree (Author)
    13-17
    DOI: https://doi.org/10.62737/sw665847

  • AN EXPLORATORY STUDY ON CRIME AGAINST WOMEN IN STATES OF WESTERN AND NORTHERN REGIONS OF INDIA

    Dr. Sukanta Sarkar (Author)
    18-28
    DOI: https://doi.org/10.62737/h94m1q50

  • A STUDY ON POLICY HOLDERS PREFERENCE TOWARDS LIFE INSURANCE POLICY IN ERODE DISTRICT

    Dr. A. Ramyashree (Author)
    29-33
    DOI: https://doi.org/10.62737/tjk9a478

  • AN EXPLORATORY STUDY ON HEALTH STATUS INDEX IN NORTH-EASTERN STATES OF INDIA

    Dr. Sukanta Sarkar, Thijien Tharjiath Keat (Author)
    34-38
    DOI: https://doi.org/10.62737/2cp3jx42

  • A QUALITATIVE STUDY ON THE ADOPTION OF OMNICHANNEL MARKETING IN PHARMACEUTICAL INDUSTRY OF INDIA

    N Rajesh Kumar, Kinnari Chakkerwar, Rajeshree Dhal, Vansha Chandwani (Author)
    39-53
    DOI: https://doi.org/10.62737/nz8nvs43

  • ELECTRONIC BANKING ATTRIBUTES, CUSTOMER TRUST AND LOYALTY ON CUSTOMER RETENTION-A CASE STUDY AMONG THE CUSTOMERS OF COMMERCIAL BANKS

    Mr. Motty Joseph, Dr. Sajikumar K B (Author)
    54-66
    DOI: https://doi.org/10.62737/hkr1gg87

  • REVEALING THE MYSTERIES BEHIND REPURCHASE INTENTIONS AND PERSONALIZATION: THE MODERATING IMPACT OF AI ON ELEVATING CUSTOMER RELATIONSHIPS IN THE ERA OF PERSONALIZED ELECTRONICS

    Dr. R. Hepzibah Gnana Sinthiya (Author)
    67-74
    DOI: https://doi.org/10.62737/1crd3730

  • EVALUATING EDUCATORS' PERSPECTIVES ON NEP 2020

    Dr. Seema Hariramani, Ms. Khushboo Narang (Author)
    75-83
    DOI: https://doi.org/10.62737/8qw4kd91

  • INVESTING IN OUR ROOTS: A STUDY OF CSR ALLOCATION FOR HERITAGE, ART AND CULTURE BY PSUS AND NON-PSUS

    Dr. Pragnesh B. Dalwadi (Author)
    84-88
    DOI: https://doi.org/10.62737/d5yv2e08

  • A STUDY OF THE DAY OF THE WEEK EFFECT IN BANK NIFTY AND NIFTY50

    Noel Daliwala (Author)
    89-94
    DOI: https://doi.org/10.62737/2n82nb22

  • REDEFINING THE INTERNAL MARKETING-HRM NEXUS: A COMPREHENSIVE FRAMEWORK FOR ORGANIZATIONAL ALIGNMENT IN THE DIGITAL AGE

    Ashutosh Chaubey, Shivam Tripathi, Dr. Amarnath Gupta, Garima Rawat (Author)
    94-101
    DOI: https://doi.org/10.62737/bkfbgx40

  • DIGITAL PAYMENTS AND FRAUD CONNECTION: INSIGHTS FROM THE INDIAN ECONOMY

    Pankaj Sharma, Vaibhav Gallani, Suhaag Maheria (Author)
    102-111
    DOI: https://doi.org/10.62737/spqxve67

  • EXPLORING THE EMERGING AREAS OF CORPORATE DISCLOSURES: A BIBLIOMETRIC ANALYSIS

    Ms. Sakshi Agrawal, Prof. (Dr.) Chetana Marvadi (Author)
    112-127
    DOI: https://doi.org/10.62737/6q1w4y02

  • THE ADOPTION OF AI-DRIVEN CHATBOTS INTO A RECOMMENDATION FOR E-COMMERCE SYSTEMS TO TARGETED CUSTOMER IN THE SELECTION OF PRODUCT

    Maharshi Rahevar, CA Sachin Darji (Author)
    128-137
    DOI: https://doi.org/10.62737/m1vpdq75