Vol. 3 No. 1 (2026)

Published: 2026-01-07

Articles

Driving Sustainable Performance through Green HRM: The Mediating Role of Leadership and Organizational Culture

Komal Trivedi, Jignesh Bhatt (Author)

1-12
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Digital Payment Adoption and Its Influence on Retail Business Practices in Ahmedabad: A Generational Perspective

Kavit Anjaria (Author)

13-20
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Reconstructing, Redefining and Revisiting Role and Relevance of Cooperative Society in Contemporary India: An Analysis

Dr. Vinod Kumar Yadav, Dr. Tashi Phuntso (Author)

21-28
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Why Consumers Avoid Brands: The Effect of Product Factors and Brand Hate

Dr. Anton Joseph, Geethu C Thampi (Author)

29-38
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EXAMINING PERCEPTION OF CONSUMERS’ SHOPPING ONLINE WITH REFERENCE TO AHMEDABAD CITY

Dr. Shivani Shah, Dr. Komal Raval (Author)

39-49
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Customer Response towards Financial Literacy Initiatives of Commercial Banks

Dr. Motty Joseph (Author)

50-57
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Neuromarketing and CTA Design in E-Commerce: Consumer Responses and Ethical Insights – A Systematic Literature Review

Trisha Mirchandani, Dr. N.D. Shah (Author)

58-64
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A STUDY OF THE DAY OF THE MONTH EFFECT IN NIFTY50 AND SENSEX

Dr. Noel Daliwala (Author)

65-72
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Exploring the Relationship Between Tariff and EXIM of Selected Countries

Dr. Pankaj Sharma, Dr. Saurabh Jain, Dr. Umang Sharma (Author)

73-79
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A STUDY OF THE MONTH OF THE YEAR EFFECT IN NIFTY50 AND BANK NIFTY

Dr. Noel Daliwala (Author)

80-86
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Does mHealth Services Worth in India? A Study with Reference to Gujarat State

Dr. Mohammadali Gulamhaidar Hajur, Dr. Shabbirali Sherali Thavara (Author)

87-93
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Understanding the Price - Sustainability Trade-off in Online Consumer Behaviour: A Green Marketing Perspective

Pallavi Agarwal (Author)

94-100
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HDFC EVA CHATBOT: A CASE STUDY ON ITS POTENTIAL TO REPLACE HUMAN CUSTOMER SUPPORT

Suresh Nagda, Dr. Anurag Mehta (Author)

101-111
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A STUDY ON WORKPLACE HAPPINESS AMONG IT PROFESSIONALS

Dr. Anton Joseph, Rexy Joseph (Author)

112-120
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