IMPACT OF PACKAGING ON BUYING BEHAVIOR OF CONSUMER IN ERODE DISTRICT

Abstract

Food packaging plays a vital role in preserving food quality, extending shelf life, and ensuring safe delivery from producers to consumers. This project explores the design and development of an efficient, eco-friendly food packaging system that addresses modern challenges in sustainability, hygiene, and functionality. The packaging solution integrates biodegradable materials, innovative sealing techniques, and user-friendly features to maintain freshness, prevent contamination, and reduce environmental impact. Emphasis is also placed on aesthetic appeal, portability, and compliance with food safety standards. The study demonstrates how intelligent packaging, such as indicators for freshness and temperature control, can further enhance consumer confidence and product reliability. Overall, the project highlights the importance of smart, sustainable packaging in the evolving food industry. The study findout Impact of Packaging on buying behavior of consumer in Erode District. To analyze the impact of food packages on consumer behavior.