Vol. 2 No. 2 (2025)

Articles

• HABIT FORMATION AND CONTINUOUS USAGE OF OTT PLATFORMS: AN EXTENDED UTAUT PERSPECTIVE

  Nilrajsinh Vaghela, Dr. Kerav Pandya (Author)

  1-7

  • pdf

• CUSTOMER BEHAVIOR TOWARDS SECONDARY BANKING PRODUCTS- A CASE STUDY AMONG THE CUSTOMER’S OF COMMERCIAL BANKS

  Mr. Motty Joseph, Dr. Sajikumar K B (Author)

  8-15

  • pdf

• IMPACT OF HARITHA KARMA SENA ON WASTE MANAGEMENT SYSTEM IN HOUSEHOLDS WITH A SPECIAL REFERENCE TO ERNAKULAM

  Sreeraj N R (Author)

  16-24

  • pdf

• INTERLINKAGES BETWEEN QUALITY OF WORKLIFE (QWL), EMPLOYEE JOB SATISFACTION (EJS) AND EMPLOYEE TENURE INTENTION (ETI): A STUDY AMONG I.T EMPLOYEES

  Vijil Vijayan, Akhil S Kumar (Author)

  25-31

  • pdf

• GENERATION Z AND THE GIG ECONOMY IN KERALA: ANALYZING PARTICIPATION THROUGH THE TPB

  J S Bhagavathi, Jisha S Kumar (Author)

  32-40

  • pdf

• EXPLORING THE ROLE OF CHATBOT INTERACTION AND TRUST IN AI TECHNOLOGY IN INFLUENCING ECO-FRIENDLY BEHAVIOUR AMONG CONSUMERS

  Ranjith Somasundaran Chakkambath, Husna Mohamed, Sreejaa G Nair, Bibin Thomas M (Author)

  41-51

  • pdf