A REVIEW OF CORPORATE SOCIAL RESPONSIBILITY AND CONSUMER TRUST IN SEAFOOD PRODUCTS: A GLOBAL OVERVIEW
DOI:
https://doi.org/10.62737/grz5cd17Keywords:
Corporate Social Responsibility (CSR), Consumer Trust , Seafood Industry, Sustainability Certifications , Ethical SourcingAbstract
The relationship between consumer trust and corporate social responsibility (CSR) in the global seafood industry is thoroughly reviewed in this study. The research investigates how CSR practices such as environmental certifications, ethical sourcing, labour rights, and transparency affect consumer views and purchase decisions by examining current literature, industry reports, and case studies across various geographical and cultural contexts. The research highlights the importance of reliable certifications and eco-labels in building customer trust and loyalty by identifying important trends, geographical variances, and best practices in CSR implementation. The study also looks at the knowledge gaps that currently exist, especially with regard to the efficacy of CSR programs in various markets, and suggests future lines of inquiry and policy formation. Overall, the results highlight the value of strategic CSR integration as a seafood company's competitive advantage, fostering ethical sourcing, sustainability, and consumer trust in a world market that is changing quickly.
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