ADOPTION OF MOBILE PAYMENT SYSTEM: A STUDY ON MOBILE WALLETS
DOI:
https://doi.org/10.62737/hdfdxx67Keywords:
Perceived usefulness, Perceived ease of use, Perceived security, social influence, attitude, personal innovativeness, Mobile payment systemAbstract
This study explores the factors influencing the adoption of mobile payment systems. Utilizing a comprehensive framework that examines Perceived usefulness, Perceived ease of use, Perceived security, social influence, attitude, reward, personal innovativeness and compatibility. The research employs quantitative methods to analyse user perceptions and behavioural intentions. The study used quantitative research methodology and using non-probability sampling technique 277 samples were collected from users of mobile payment in Ahmedabad and Gandhinagar. The findings reveal that Perceived usefulness, Perceived ease of use, Perceived security, social influence, attitude, personal innovativeness significantly positively impact users' willingness to adopt mobile payments, while rewards and compatibility do not show significant effects. The model demonstrates a strong explanatory power, accounting for 83.3% of the variance in users' intentions to use or continue using mobile payment systems. These insights highlight the critical role of practical and social factors in fostering digital payment adoption and provide valuable guidance for businesses and policymakers aiming to promote contactless transactions.
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