AWARENESS AND ATTITUDE OF INVESTORS TOWARDS INVESTMENT ALTERNATIVES IN ERODE DISTRICT
DOI:
https://doi.org/10.62737/sw665847Keywords:
Investment, Alternatives, AwarenessAbstract
Awareness on investment alternatives is a part of financial literacy. Financial literacy means a set of skills and knowledge that helps in understanding the various aspect of financial investments and enables an effective decision making process. Awareness means knowledge of the existence of a particular truth, event or thing. Awareness is commonly considered to be the first stage in the process of investment decision. Investors’ awareness means the prospective or existing investor is conscious and is having the knowledge of the existence of the investment avenues for investing the savings. Investors are expected to know about the various investment alternatives available to make effective investment decision. Knowledge about the various investment avenues facilitate comparison of merits and limitations each alternative.
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