Vol. 1 No. 1 (2024)

Articles

• ANALYZING INSTAGRAM CONTENTS TO UNCOVER THE COLLABORATIVE PROCESS OF VALUE CREATION FOR THE MOST FAVORED FOOD PREFERENCES WITHIN GUJARAT'S CULINARY LANDSCAPE

  Dr. Jayant D. Chandrapal (Author)

  1-9

  • Pdf

• BEYOND BANKING: INVESTING IN PROSPERITY - THE ROLE OF BANKS IN FINANCIAL PLANNING AND WEALTH MANAGEMENT

  Dr. Riddhi Dave, Dr Preyal Sanghavi (Author)

  10-15

  • Pdf

• A STUDY ON RELIABILITY OF NEWS SHARED IN SOCIAL MEDIA PLATFORMS (WITH REFERENCE TO WHATSAPP USERS)

  Hepzibah Gnana Sinthiya (Author)

  16-24

  • Pdf

• IMPACT OF T.V. COMMERCIALS ON INVESTMENT BEHAVIOUR OF WOMEN IN INDIA

  Heena Thanki Joshi (Author)

  25-28

  • Pdf

• A STUDY ON EXAMINING THE PRIORITIES TO DETERMINE MANAGEMENT INSTITUTE BY USING STRUCTURAL EQUATION MODELING (SEM) APPROACH

  Shweta Parekh, Animesh Banker, Hiral Vora (Author)

  29-38

  • Pdf

• LIQUIDITY AND PROFITABILITY ANALYSIS OF THE SELECTED IT COMPANIES OF INDIA

  Anjali Patel, Jaydeep Ramanuj (Author)

  39-47

  • pdf

• A STUDY ON RISK ADJUSTED PERFORMANCE OF OPEN-ENDED EQUITY MID CAP AND MULTI – CAP MUTUAL FUND SCHEMES IN INDIA BY SHARPE RATIO : PRE COVID SCENARIO

  Noel Daliwala (Author)

  48-54

  • pdf

• DIGITAL PAYMENT SYSTEM IN INDIA – PATHWAY TO DIGITAL INDIA

  Raut Nileshkumar Kailashbhai (Author)

  55-58

  • pdf

• INVESTIGATING THE IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMERS’ PURCHASE INTENTION TOWARDS PERSONAL CARE & HYGIENE INDUSTRY IN AHMEDABAD

  Dr. Mamta Brahmbhatt, Riya Makwana, Butola Sakshi Madansinh (Author)

  59-68

  • pdf

• THE IMPACT OF DIGITAL BANKING ON CUSTOMER SATISFACTION AND LOYALTY IN COMMERCIAL BANKS: A SYSTEMATIC LITERATURE REVIEW

  Sintayehu Ermias Lolemo, Dr. Hemal B. Pandya (Author)

  69-75

  • pdf

• A Comprehensive Review of Literature on OTT Platforms

  Yagneshkumar A. Patni, Dr. Shamina Ansari (Author)

  76-83

  • pdf