Vol. 1 No. 1 (2024)

Published: 2024-01-18

Articles

  • ANALYZING INSTAGRAM CONTENTS TO UNCOVER THE COLLABORATIVE PROCESS OF VALUE CREATION FOR THE MOST FAVORED FOOD PREFERENCES WITHIN GUJARAT'S CULINARY LANDSCAPE

    Dr. Jayant D. Chandrapal (Author)
    1-9
    DOI: https://doi.org/10.62737/4dvn3469

  • BEYOND BANKING: INVESTING IN PROSPERITY - THE ROLE OF BANKS IN FINANCIAL PLANNING AND WEALTH MANAGEMENT

    Dr. Riddhi Dave, Dr Preyal Sanghavi (Author)
    10-15
    DOI: https://doi.org/10.62737/jhsdkz40

  • A STUDY ON RELIABILITY OF NEWS SHARED IN SOCIAL MEDIA PLATFORMS (WITH REFERENCE TO WHATSAPP USERS)

    Hepzibah Gnana Sinthiya (Author)
    16-24
    DOI: https://doi.org/10.62737/kb9xgs11

  • IMPACT OF T.V. COMMERCIALS ON INVESTMENT BEHAVIOUR OF WOMEN IN INDIA

    Heena Thanki Joshi (Author)
    25-28
    DOI: https://doi.org/10.62737/arbkar90

  • A STUDY ON EXAMINING THE PRIORITIES TO DETERMINE MANAGEMENT INSTITUTE BY USING STRUCTURAL EQUATION MODELING (SEM) APPROACH

    Shweta Parekh, Animesh Banker, Hiral Vora (Author)
    29-38
    DOI: https://doi.org/10.62737/zbadat04

  • LIQUIDITY AND PROFITABILITY ANALYSIS OF THE SELECTED IT COMPANIES OF INDIA

    Anjali Patel, Jaydeep Ramanuj (Author)
    39-47
    DOI: https://doi.org/10.62737/mt2g3a52

  • A STUDY ON RISK ADJUSTED PERFORMANCE OF OPEN-ENDED EQUITY MID CAP AND MULTI – CAP MUTUAL FUND SCHEMES IN INDIA BY SHARPE RATIO : PRE COVID SCENARIO

    Noel Daliwala (Author)
    48-54
    DOI: https://doi.org/10.62737/3f10vm61

  • DIGITAL PAYMENT SYSTEM IN INDIA – PATHWAY TO DIGITAL INDIA

    Raut Nileshkumar Kailashbhai (Author)
    55-58
    DOI: https://doi.org/10.62737/7h71af15

  • INVESTIGATING THE IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMERS’ PURCHASE INTENTION TOWARDS PERSONAL CARE & HYGIENE INDUSTRY IN AHMEDABAD

    Dr. Mamta Brahmbhatt, Riya Makwana, Butola Sakshi Madansinh (Author)
    59-68
    DOI: https://doi.org/10.62737/6re2ja25

  • THE IMPACT OF DIGITAL BANKING ON CUSTOMER SATISFACTION AND LOYALTY IN COMMERCIAL BANKS: A SYSTEMATIC LITERATURE REVIEW

    Sintayehu Ermias Lolemo, Dr. Hemal B. Pandya (Author)
    69-75
    DOI: https://doi.org/10.62737/v8exrn15

  • A Comprehensive Review of Literature on OTT Platforms

    Yagneshkumar A. Patni, Dr. Shamina Ansari (Author)
    76-83
    DOI: https://doi.org/10.62737/p4xdrx40