INVESTING IN OUR ROOTS: A STUDY OF CSR ALLOCATION FOR HERITAGE, ART AND CULTURE BY PSUS AND NON-PSUS
DOI:
https://doi.org/10.62737/d5yv2e08Keywords:
Corporate Social Responsibility (CSR), Public Sector Undertakings (PSUs), Non-PSU companies, Heritage, Art, Culture, CSR spending patternsAbstract
This research paper explores the corporate social responsibility (CSR) spending patterns of public sector undertakings (PSUs) versus non-public sector undertakings (non-PSUs) companies in India, specifically focusing on contributions towards heritage, art, and culture. The study utilizes data from the National CSR portal, covering the period from 2017-‘18 to 2021-‘22. The analysis reveals that non-PSUs consistently demonstrate higher average contributions to heritage, art, and culture than PSUs. However, the spending patterns show significant year-on-year variability for both sectors, with PSUs exhibiting more fluctuation. The findings underscore the need for more strategic and consistent CSR investments in heritage, art, and culture, particularly among PSUs. The paper concludes with recommendations for policy measures to enhance corporate contributions to preserving and promoting India's rich cultural heritage.
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