A STUDY ON EXAMINING THE PRIORITIES TO DETERMINE MANAGEMENT INSTITUTE BY USING STRUCTURAL EQUATION MODELING (SEM) APPROACH

Abstract

This study explores higher education selection methods and the factors that most affect prospective students. In total data collected from 432 respondents. SEM using Partial Least Squares is used in this investigation. This sentence clarifies variable connections. Service and governance qualities affect educational institution choosing. Statistics show that the above factors influence decision- making the most. The school provides facilities, academic support, extracurricular, and career advice. An organization's foundation, regulations, and monitoring are called "governance". The report recommends excellent services and good administration to attract and retain students. This study uses Structural Equation Modeling-Partial Least Squares (SEM-PLS) to examine higher education institution selection variables. The findings of this study help educational policymakers, administrators, and stakeholders make educated decisions about resource allocation, strategy, and institution improvement. Research is needed to understand how services and governance affect student decision-making. SEM and PLS are used to identify and assess institutions in this study. Services and governance impact college selection. This research might improve higher education governance and selection.