BEYOND BANKING: INVESTING IN PROSPERITY - THE ROLE OF BANKS IN FINANCIAL PLANNING AND WEALTH MANAGEMENT

Abstract

Financial planning and wealth management is becoming crucial and omni present. In this paper the authors have tried to deliberate on rising significance of financial planning and wealth management, impact of covid-19 pandemic on financial planning and wealth management, recent trends in financial planning and wealth management, SWOT Analysis of the financial planning and wealth management industry at Global Level and Indian Level, role of Banks in financial planning and wealth management and rising use of Technology by banks in catering to Financial Planning and Wealth Management, all these with the aim to buttress the presence of banks in this industry which is offering humungous growth potential.